The Evocative Image by Andrew S. Gibson is the newest ebook to be added to the Craft & Vision library.
This inspiring ebook is an introduction to the processes and techniques specific to making photographs that express what we feel. With great examples, creative exercises, and insightful comments Gibson offers up his unique perspective on how he injects mood and atmosphere into his photographs.
Where our hope for a photograph is to communicate more than just information, but to create impact and an emotional response, an understanding of some of the tools to create mood is essential. This ebook discusses interpretation, golden hour, blue hour, low light, wide apertures, long lenses, and other technical considerations that have an aesthetic effect on the mood of the photograph. By taking our creative input into consideration we’ll be better prepared to capture the extraordinary in the ordinary; we’ll be “making” photographs instead of simply “taking” photos. The Evocative Image is Andrew Gibson’s 4th Craft & Vision title.
The Evocative Image: A Photographer’s Guide to Capturing Mood is available now as a downloadable PDF for just $5USD.
Special Offer on PDFs
For the first five days only, if you use the promotional code EVOCATIVE4 when you checkout, you can have the PDF version of The Evocative Image for only $4 OR use the code EVOCATIVE20 to get 20% off when you buy 5 or more PDF ebooks from the Craft & Vision collection. So, if you’d like to purchase ANY of these eBooks, please click here! These codes expire at 11:59pm PST February 28, 2026.



